Down with Pinatas, I hope this is a joke

I found a Google ad for Down with Pinatas, a group that advocates against pinatas and their violent heritage.  The statistics page is wonderful.  I’m assuming this is farce but it was a google ad.  Why would someone pay to have a farce site promoted?  Viral marketing?  Bet?  I don’t know.  But if you scroll to the bottom of the page there’s a very small smiley.  Intriguing…