I’ve read Penny Arcade regularly for about a year and gone through the back catalog about a half-dozen times.  The creators have recently released an adventure On the Rain-Slick Precipice of Darkness and it will probably be huge with the two people that like adventure games.  Anyway, they’ve been promoting the game on their site for a few weeks but today I noticed the best add I’ve probably seen in a year:

If I ever write a book I want an ad of this caliber.