Facebook Ethics

I am a fan of one thing on Facebook, Not Being on Fire, it’s simply and embraceable as a standard of humanity that I think can unite a people and also has the kind of stock art signage I cherish.  There was a brief window where I was also a fan of “I bet my arbitrary cause get get a million supporters before yours” but that has passed.  Someone I know who runs a store asked me to “like” their store; I clicked “ignore” and I hope he doesn’t notice but I don’t know if “aesthetic reasons” are justified as a reason.  He’s a good fellow who employs neighborhood kids to sell comics in a reasonably well lit stores and could go for beatification should a secular form exist, but he’s no “not being on fire”.